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On Thursday, the 7th of June 2018 at the exclusive Superbrands Croatia gala dinner, awards were given to the best brands of 2017/2018.
The awarding of the Superbrands award began with a red carpet laid out in honor of the 27 best brands, which were chosen by members of the Superbrands Croatia Expert Council, including our Head of Marketing, Lučana Ponoš, as a member of the Expert Council for the Business category. Members in the Consumer and Business categories this year included as many as 48 experts from the world of media, marketing, public relations and business, who evaluated the art of successful branding.
For the seventh time in a row, the Superbrands organization has recognized exceptional brands in Croatia.
Independent authorities for branding that operate in 88 countries of the world, at the local level, as chosen by the Expert Council, evaluated the brands according to four important criteria: difference, quality, reliability and emotional charge. And these are precisely the differences in which the best are differentiated.